Movies every business person should watch #03 The Founder

• May 21, 2020
• LUTAKOME
• 1 comment

This movie which tells the beginning of the McDonald business in San Bernardino, California, teaches us the value of market segmentation, systems and standards. The 2 brothers Dick & Mac McDonald begin a fast food restaurant with a menu offering various and after a period of studying what most customers frequently order for, they discover that burgers are the most ordered item hence they scrap every other item off the menu and they design a system to deliver a burger of a consistent quality with an unprecedented turn around time that that soon as you place your order you receive it at the time the cashier is giving you your change. An opportunist whose business is selling milkshake machines Ray Kroc discovers this concept and strikes a partnership with the 2 brothers creating a franchise and later buys them out. As a businessperson there is a lot to learn from this story that brings together 2 aspects of business i.e. robust sales tactics and uncompromising obsession with standards which form the key pillars of a sustainable business.